Why Choose Chesapeake Yacht Brokers?
Frankly, the game has changed and not everyone has done a great job of keeping up.
Marketing is very different today. The rules of Buying and Selling Yachts have changed, the Internet has turned selling upsided down; for better or worse. Is your "old-school" broker at his best in this new environment? Does he understand SEO? Does he grasp the concepts of "Meta-Tags, "Page Views" and "Unique Hits"? Is he putting yacht in front of the right people and connecting?
Simply posting a yacht on a multple- listing service and waiting for a call is not enough. You need to be everywhere and use as many media channels as possible. All the while making sure the message is consistent and the information is relevant and qualified so it shows up in a search engine quiry.
One of the short-comings of a multiple-listing services is that it tries to offer the broker all the marketing tools in one place. While this makes it easier and appealing to the broker, the internet and search engines see it as a single impression, a one-time hit. Many brokers even go as far as to having the multiple-listing service feed informatation "Framed" within the broker's company website, eliminating a potential 2nd "hit".
In today's marketing atmosphere you need to be working across several "Media Channels". The goal is to be in more palces, getting more "Unique Vistors", develop a following and driving traffic so that the Search Engines will find our yacht listings more frequently and more easily. For this reason Chesapeake Yacht Brokers utilizes a series of media channels for all of our listings
Company Website - Internet Marketing
Yacht World - Multiple Listing Service
Sail1Design - Classified Listing Marketplace
Smug Mug - Professional Photo Gallery
Facebook - Social Media Tracking
Instagram - Social Media Galleries
Twitter - Social Media Broadcasting
Linked-In - Business Networking
You Tube - Video Presentation
Big Contacts - Email Marketing and CRM
Boat Shows - Direct Marketing
Cruising Rallies - Target Marketing & Networking
Regattas - Target Margeting & Networking
Blogging - Establishing Expertise
Through these many Media Channels Chesapeake Yacht Brokers better serves our clients and positions your yacht for the best possible selling opportunity. Give us a call and we will show you the benetfits of broad-reaching marketing
Whether buying, selling or just researching, finding your way and heading in the right direction can be a daunting challenge.
Chesapeake Yacht Brokers has the passion, knowledge, experience and global network to help navigate your journey.
Our mission is to steer you clear of all obstacles and help you avoid the reefs and shoals. Our goal is to make your adventure safe, secure and worry-free as you travel through the buying and selling process. Buying your new yacht is an exciting and fun experience and we want to help make it a memorable one. And when it's time to sell, we want to make this as easy and pleasant an experience as your original purchase.
Chesapeake Yacht Brokers is a small business that is deep in experience. At a time when the marine industry is dominated by large corporations that believe bigger is better and see a customer as an account number, Chesapeake Yacht Brokers is focused on building solid relationships, personal service and an uncompromising reputation for excellence. We bring our passion for boats and life on the water to our work and share this passion with our clients everyday. Chesapeake Yacht Brokers, which operates in conjunction Chesapeake Sailmakers, offers a natural synergy as all of our clients have a boat and boat owners are always thinking about buying and selling. This offer the brokerage a steady stream of potential Buyers and Sellers and offers boat owners easy access to information and advice.
